Focus Session: Protection

Tuesday, June 15
3:30 p.m. – 5 p.m.

Tested in the Trenches: A Roadmap to Successfully Selling Long-Term Care


Steve Cain, Michael J. McNeil, CLU, ChFC, and Ronald T. Staebell, CLU, MSFS


Americans are living much longer and fuller lives, requiring better retirement planning. However, financial advisors and insurance agents are having difficulty selling long-term care insurance (LTCI) to their clients. This session will share innovative and consultative LTCI sales techniques, and deal with the most common objections presented by your clients’ other advisors. Learn how a well-designed LTCI plan will help your clients protect their wealth, leave a legacy for their family and keep peace among their family members. Don’t miss this presentation if you want a better understanding of LTCI.

Appeal: US
Level: Advanced